June 26, 2014 Media Contact: Lauren Bartlett, (626) 302-2255 Advisory for Tuesday, July 1 WHAT: Southern California Edison (SCE) will hold a briefing to explain changes this summer to residential customer bills. A rates expert will explain the key factors impacting rates. WHEN: 10:30 a.m.-noon, July 1. WHERE: County of Ventura Government Center, Lower Plaza Assembly Room, 800 S. Victoria Ave., Ventura. Map WHO: Russ Worden, a director in the SCE rates group, will give a presentation and answer questions. Sandy Close, executive director and director of New America Media, will moderate. BACKGROUND: It's important for customers to understand why their electricity bills are changing. The key factors: The cost to generate or buy power is increasing: This cost increase is passed directly to the customer, and SCE doesn’t make a profit from this. Infrastructure investments: SCE is updating the grid to deliver safer and more dependable electricity. Rate design changes: Currently high-usage customers subsidize low-usage customers. With this upcoming change, costs will be more evenly spread among all of our customers. PARKING: Parking is available in the center’s lot.