June 3, 2008

ROSEMEAD, Calif., June 3, 2008 — The Southern California Edison (SCE) Board of Directors has promoted Paul De Martini to vice president. De Martini will oversee the company’s new Advanced Technologies organization, a group of engineers, scientists and technicians working to realize SCE’s goal of a “smart” electric grid. The group will combine electric transportation, advanced transmission and distribution engineering, and smart meter technologies. 

“Paul De Martini has provided exceptional leadership in helping us develop new technologies for a new era, one marked by our ongoing need to meet our customers’ growing electric demand in an environment where we’re continuing efforts to urge energy efficiency and reduce carbon emissions,” said James A. Kelly, SCE senior vice president and head the Transmission and Distribution Business Unit.

De Martini continues to lead Edison SmartConnect, the company’s award-winning program to replace millions of traditional electric meters within SCE’s 50,000-square-mile service area with smart meters that will provide customers with new pricing options and information about their electricity usage to help them conserve energy and save money.

SCE also has been an industry leader in electric transportation, both through its fleet of electric cars—the nation’s largest—and its electric vehicle technology center in Pomona, Calif. Last July, SCE took another major step in advancing alternative transportation with the announcement of a partnership with Ford Motor Co. to explore ways to make plug-in hybrid vehicles more accessible to consumers, reduce petroleum-related emissions and improve the cost-effectiveness of the nation’s electricity grid.

An early example of the application of cutting-edge technology to the electric grid is SCE’s “Circuit of the Future,” a 12,000-volt circuit serving about 1,500 customers in the San Bernardino area that became operational last July. The circuit of the future can locate and isolate a circuit problem in seconds, a job that traditionally can take much longer. This technology will help reduce the length of power outages.

De Martini joined SCE in 2002. Before joining the company, he was a vice president at ICF International, a leading energy and environmental consulting firm. Earlier, De Martini held senior management positions with Sempra Energy, and before that Pacific Gas and Electric Co.

De Martini holds an M.B.A. from the University of Southern California and earned a bachelor’s degree from the University of San Francisco. He also is a Wharton Fellow, University of Pennsylvania.

De Martini lives in Tustin, Calif., with his wife and two children.

Media Contact:  Steven Conroy
, (626) 302-2255

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An Edison International (NYSE:EIX) company, Southern California Edison is the largest electric utility in California, serving a population of more than 13 million via 4.8 million customer accounts in a 50,000-square-mile service area within Central, Coastal and Southern California.