When Edison International and its founding partner, the American Red Cross, launched PrepareSoCal (www.preparesocal.org) last year, it didn’t take long for the three-year preparedness campaign to be tested.
Last October, Hurricane Sandy left a trail of destruction with power outages and massive flooding along the Northeast coast of the country and Edison responded.
The company sent personnel, vehicles and equipment to help with relief efforts. The five-person corporate team — trained in mass-shelter care — was deployed for nine days to help the American Red Cross with shelter operations in New York.
The success of this collaboration has earned Edison International the Corporate Citizenship Award presented by the Los Angeles Business Journal.
“I am honored and humbled to accept this award,” said Janet Clayton, senior vice president, Corporate Communications. “Edison International is committed not only to the communities we serve, but also to assist and provide critical emergency support wherever needed to help families get back on their feet. It’s about doing the right thing.”
Edison’s work with PrepareSoCal demonstrates the company’s corporate philanthropy strategy and its commitment to public safety, its customers and its employees.
During Hurricane Sandy, Edison launched a workplace giving component and a social media campaign to raise funds. Edison employees raised $40,000 for the American Red Cross, resulting in $65,000 with a company match. This emergency assistance was in addition to the three-year, $1.5 million committed for safety and preparedness training.
The Corporate Citizenship Award is presented to a for-profit organization in recognition of its impact on single or multiple nonprofit organizations through financial contributions, fundraising or non-financial contributions.
To date, nearly 150 Edison International employees have been trained for the American Red Cross program, collectively devoting about 1,500 volunteer hours to this effort. To learn more about this training, or how to become a Red Cross volunteer, visit RedCross.org/volunteer.